Awe as a Design Principle
Discover how awe, the 15th biophilic design pattern, transforms teams through flavor, nature, and design thinking at A Matter of Taste.
Tea + Ladder of Inference: How Teams Practice Presence and Build Clarity
When was the last time you paused before interpreting?
Not just paused to rest—but paused to observe. To name what’s actually in front of you before jumping to meaning.
At A Matter of Taste, we help teams do exactly that—using tea as both metaphor and method. This summer, we worked with a newly formed corporate team navigating a strategic reset. New leadership, new structure, and new expectations meant that communication habits had to be built—fast.
Inviting Maslow to Tea: What We Learned from Showing Up for Each Other
Navigating what we need to thrive—individually and together—is no small feat. It never was. And in 2025, it feels like the rules have changed again. So where do we turn when we need direction, hope, or simply a place to catch our breath?
Four-Course Learning
Experiences have layers, and learning—true collaboration—thrives on layers. When Joanna and I designed the A Matter of Taste leadership coaching approach, we reflected on past “bad meals” of learning: too much or too little information, pacing that felt off, content that lacked relevance or cohesion. Learning should be transformational—a dopamine rush of accomplishment and discovery.
Tasting with All the Senses
We believe that food is more than just sustenance—it’s a bridge to connection, collaboration, and creativity. By engaging in a multi-sensory approach to tasting, we create experiences that go beyond the plate, bringing teams together through intentional, shared moments.
Unlocking Leadership Potential: A Chocolate Tasting for Team Growth
Chocolate has a unique way of bringing people together. Whether it’s a shared appreciation for fine dark chocolate or a collective moment of delight over an unexpected flavor pairing, chocolate tasting fosters connection.
Cultivating Team Resilience: A Culinary Approach
Resilience isn’t built overnight—it’s developed through shared experiences and meaningful interactions.
Sip, Savor, & Strategize: Unleashing Creativity with Tea & Chocolate
Have you ever noticed how a great meal or a perfectly brewed cup of tea can spark inspiration? It's because our senses are deeply connected to our creativity and ability to connect with others.
Teamwork Tastes Delicious: Local Food, Epic Team Building
Collaboration is more than just working together; it's about building meaningful relationships. And what better way to connect than through a shared experience that engages the senses and sparks meaningful conversation?
The Art of Team Transformation: A Pickling Experience for Growth
A pickle. Lemon. Vinegar. Just thinking about sour can make your mouth water. But beyond taste, sourness is a lesson in transformation, balance, and preservation—concepts that apply to both food and team dynamics.